Next 12 months
PREP hits 100 paying customers. One client goes audit to implementation to retainer end-to-end. 3 LinkedIn posts a week, 2 Medium articles a month, PREP blog ramping up. First brokerage owner who's never met me books the audit.

Founder · Builder · Real Estate Tech
Helping brokerages modernize with AI automation. Founder of PREP.
Engineer at Gap by day. Building PREP by night. Phoenix, AZ.
Past
Oregon Tech, 2014 to 2018. Engineering degree and two seasons as track captain. Get up when it's cold. Do the work when nobody's watching.
Nike came next. Years writing software at scale. Monitored big sneaker launches. Learned what real systems break under. Why senior engineers sneer "this won't survive in prod." Why the on-call rotation exists.
Present
Engineer at Gap during the day. Building PREP nights and weekends. Consulting brokerages whenever a problem shows up.
The day job pays rent. It also keeps me embedded in a real engineering org. PREP gets built whenever the kid's asleep. The consulting work pulls cash forward and feeds PREP its first customers. Each one funds and unblocks the next.
Brokerage owner reading this? PREP exists because nobody was building it for the people who actually needed it. Engineer reading this? You've probably got your own side project that won't shut up.
Based in Phoenix. Husband, dad, distance runner.
Skills
AI & Automation
Languages & Frameworks
Data & Infrastructure
Architecture
Domain Expertise
Credentials
AWS Technical Essentials
Amazon Web Services
2025
AWS Well-Architected Foundations
Amazon Web Services
2025
Tech Sales Certificate
CourseCareers
2025
B.S., Oregon Institute of Technology
Cross country / track captain. Academic all-conference.
2014–2018
In progress
AWS Solutions Architect Associate
Amazon Web Services
Expected 2026
GCP Associate Cloud Engineer
Google Cloud
Expected 2026
Also: Certified Scrum Product Owner (CSPO) · Scrum Alliance · 2021–2023.
Featured Work
More follow as consulting engagements close.
PREP
Pierce Real Estate Platform
LIVELive B2B SaaS for agents, TCs, and brokerages. Transaction management, CRM, automated workflows, and AI-assisted lead follow-up. Replaces the spreadsheet-plus-disconnected-tools setup most shops run on.
SNKRGarage
Sneaker drops, captured live
LIVEFounder venture under Pierce Industries LLC. Scrapers across major sneaker sites feed a background worker that captures live drop data: prices, release dates, retailer locations, images. Frontend renders the feed in real time.
Pierce Brand Agency
The agent system that built this site
Custom Claude Code agent system. 5 specialists (Brand Director, Designer, Storyteller, Engineer, Reviewer), 4 skill domains, automated learning hooks, single quality gate. The site you're reading is what it built.
Offerings
Audit first. Build second. Stay together third. Pick where you are.
Real Estate Ops Audit
$500
one-time
Best for brokerages running on disconnected tools. 90-minute working session plus a written audit. Current state, 3 ranked automation opportunities, tool recommendations, recommended build order. 5-business-day delivery.
Book the audit →After the audit
AI Automation Implementation
$2,500–$5,000
per build
Done-for-you automation. One workflow per build: transaction tracking, lead follow-up automation, document workflow, AI-assisted email or CRM drafting, or a custom scope. Discovery call, scoping doc, full build, walkthrough, training. 2-3 week delivery, 30 days of email support.
Scope a build →Fractional Tech Partner
$1,500
monthly
On-call tech partner for ongoing builds and tweaks. 8 hours a month, priority 24-hour response, monthly strategy call. PREP subscription included.
Talk about a retainer →Future
The next year is about converting attention into anchors. The five years after are about whether the bets land.
I'd rather be specific and wrong than vague and bulletproof. The lines below get rewritten as the work either lands or doesn't.
Next 12 months
PREP hits 100 paying customers. One client goes audit to implementation to retainer end-to-end. 3 LinkedIn posts a week, 2 Medium articles a month, PREP blog ramping up. First brokerage owner who's never met me books the audit.
Next 5 years
AI automation becomes how brokerages operate by default. PREP wins on workflow. Pierce Industries grows from one product to a small portfolio. Eventually full-time on Pierce Industries.
Writing
Four places. All in the rotation. Posts ramp up through 2026.
3 posts a week
Founder journey, real estate tech education, and consulting stories.
Medium
Long-form, 2 articles a month
Proptech and AI deep dives. SEO-targeted.
X
Cross-posting from LinkedIn
Builder / founder / AI threads. Same takes, different audience.
PREP blog
Product writing on the-prep.casa
Use cases, walkthroughs, and lessons from real customers.
Contact
Calendly, email, DM. I read all three. Replies go out within a business day.
Book a call
Direct booking opens soon.
In the meantime, email me and I'll get a call on the calendar within a business day.
Email RyanFree: AI Automation Audit Checklist for Brokerages
5 signs your shop is leaving money on the table. Plus the 3 automations every brokerage should run.
Get the occasional, no-fluff note on what I'm shipping.